{"id":40718,"date":"2022-05-30T10:52:15","date_gmt":"2022-05-30T02:52:15","guid":{"rendered":"https:\/\/dp2024.sim-dp.com\/three-principles-for-how-digital-marketing-can-optimise-customer-experience-in-the-post-cookie-era\/"},"modified":"2022-05-30T10:56:13","modified_gmt":"2022-05-30T02:56:13","slug":"three-principles-for-how-digital-marketing-can-optimise-customer-experience-in-the-post-cookie-era","status":"publish","type":"post","link":"https:\/\/dp2024.sim-dp.com\/sc\/three-principles-for-how-digital-marketing-can-optimise-customer-experience-in-the-post-cookie-era\/","title":{"rendered":"\u540eCookie\u65f6\u4ee3\u6570\u5b57\u8425\u9500\u5982\u4f55\u4f18\u5316\u5ba2\u6237\u4f53\u9a8c\u7684\u4e09\u4e2a\u539f\u5219"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Adobe <\/span><span style=\"font-weight: 400;\">\u4e0e\u6570\u5b57\u884c\u9500\u987e\u95ee\u516c\u53f8<\/span><span style=\"font-weight: 400;\"> Econsultancy <\/span><span style=\"font-weight: 400;\">\u6700\u8fd1\u53d1\u5e03\u4e86<\/span><span style=\"font-weight: 400;\"> 2022 <\/span><span style=\"font-weight: 400;\">\u5e74\u4e9a\u592a\u5730\u533a\u6570\u5b57\u8d8b\u52bf\u62a5\u544a\uff0c\u63ed\u793a\u4e86\u5728\u540e<\/span><span style=\"font-weight: 400;\"> cookie <\/span><span style=\"font-weight: 400;\">\u65f6\u4ee3\u6570\u5b57\u8425\u9500\u5982\u4f55\u4f18\u5316\u5ba2\u6237\u4f53\u9a8c\u7684\u4e09\u4e2a\u539f\u5219\u3002\u5b83\u5bf9\u5168\u7403\u8425\u9500\u9886\u57df\u7684<\/span><span style=\"font-weight: 400;\"> 9,455 <\/span><span style=\"font-weight: 400;\">\u540d\u4ece\u4e1a\u8005\u8fdb\u884c\u4e86\u8c03\u67e5\u3002\u8c03\u67e5\u663e\u793a\uff0c\u8fc7\u53bb<\/span><span style=\"font-weight: 400;\">18<\/span><span style=\"font-weight: 400;\">\u4e2a\u6708\uff0c\u5ba2\u6237\u5f00\u59cb\u91cd\u89c6\u201c\u6570\u5b57\u4f18\u5148\u201d\u3002\u4e9a\u592a\u5730\u533a<\/span><span style=\"font-weight: 400;\"> 77% <\/span><span style=\"font-weight: 400;\">\u7684\u516c\u53f8\u901a\u8fc7\u6570\u5b57\u6e20\u9053\u83b7\u53d6\u7684\u5ba2\u6237\u6709\u663e\u8457\u589e\u957f\uff0c<\/span><span style=\"font-weight: 400;\">76% <\/span><span style=\"font-weight: 400;\">\u7684\u516c\u53f8\u53d1\u73b0\u4e86\u65b0\u7684\u5ba2\u6237\u65c5\u7a0b\u3002\u56e0\u6b64\uff0c\u4f01\u4e1a\u8425\u9500\u6d3b\u52a8\u4e5f\u7eb7\u7eb7\u8f6c\u5411\u4e86\u6570\u5b57\u5316\uff0c\u5c24\u5176\u662f\u5728\u5317\u7f8e\u548c\u4e9a\u592a\u5730\u533a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e9a\u592a\u5730\u533a\u516c\u53f8\u666e\u904d\u7684\u9996\u8981\u76ee\u6807\u662f\u901a\u8fc7\u6570\u5b57\u8425\u9500\u83b7\u53d6\u66f4\u591a\u65b0\u5ba2\u6237\uff0c\u5176\u6b21\u662f\u7559\u5ba2\uff0c\u7b2c\u4e09\u662f\u4e86\u89e3\u5ba2\u6237\u884c\u4e3a\u548c\u65c5\u7a0b\u3002\u7531\u4e8e\u7b2c\u4e09\u65b9<\/span><span style=\"font-weight: 400;\">cookies<\/span><span style=\"font-weight: 400;\">\u5c06\u9010\u6b65\u9000\u51fa\uff0c\u672a\u6765\u83b7\u53d6\u6570\u5b57\u5ba2\u6237\u5c06\u66f4\u52a0\u56f0\u96be\u3002\u7531\u4e8e\u7559\u4f4f\u5ba2\u6237\u7684\u6210\u672c\u4f4e\u4e8e\u83b7\u53d6\u65b0\u5ba2\u7684\u6210\u672c\uff0c\u9884\u8ba1\u660e\u5e74\u4f01\u4e1a\u5c06\u66f4\u52a0\u91cd\u89c6\u901a\u8fc7\u6570\u5b57\u6e20\u9053\u7559\u4f4f\u73b0\u6709\u5ba2\u6237\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e3a\u4e86\u66f4\u597d\u5730\u4e86\u89e3\u5ba2\u6237\u65c5\u7a0b\u5e76\u63d0\u9ad8\u8425\u9500\u6548\u7387\uff0c\u4e9a\u592a\u5730\u533a\u7684\u9ad8\u9636\u4e3b\u7ba1\u4f18\u5148\u8003\u8651\u6295\u8d44<\/span><span style=\"font-weight: 400;\">AI<\/span><span style=\"font-weight: 400;\">\u548c<\/span><span style=\"font-weight: 400;\">Martech<\/span><span style=\"font-weight: 400;\">\u79d1\u6280\u5806\u53e0\u3002\u4f8b\u5982\uff0c<\/span><span style=\"font-weight: 400;\">42% <\/span><span style=\"font-weight: 400;\">\u7684\u516c\u53f8\u9700\u8981\u63d0\u9ad8\u6d1e\u5bdf\u529b\u548c\u5206\u6790\u80fd\u529b\uff0c<\/span><span style=\"font-weight: 400;\">38% <\/span><span style=\"font-weight: 400;\">\u9700\u8981\u63d0\u9ad8\u6784\u5efa\u5ba2\u6237\u65c5\u7a0b\u7684\u80fd\u529b\uff0c<\/span><span style=\"font-weight: 400;\">35% <\/span><span style=\"font-weight: 400;\">\u9700\u8981\u6539\u8fdb\u8425\u9500\u6280\u672f\u57fa\u7840\u8bbe\u65bd\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adobe <\/span><span style=\"font-weight: 400;\">\u63d0\u51fa\u4e86\u4e09\u9879\u539f\u5219\uff0c\u7528\u4e8e\u5728\u5168\u7403\u75ab\u60c5\u5927\u6d41\u884c\u4e4b\u4e0b\u548c\u540e<\/span><span style=\"font-weight: 400;\"> cookie <\/span><span style=\"font-weight: 400;\">\u65f6\u4ee3\u901a\u8fc7\u6570\u5b57\u8425\u9500\u4f18\u5316\u5ba2\u6237\u4f53\u9a8c\u3002<\/p>\n<p><\/span><\/p>\n<p><b>\u539f\u5219\u4e00<\/b><span style=\"font-weight: 400;\">\uff1a\u6839\u636e\u5ba2\u6237\u4f53\u9a8c\u8fdb\u884c\u6218\u7565\u5b9a\u4f4d\u548c\u8c03\u6574\uff0c\u52a0\u5f3a\u7ec4\u7ec7\u7684\u654f\u6377\u6027\uff0c\u5e2e\u52a9\u8425\u9500\u56e2\u961f\u5728\u6b63\u786e\u7684\u65f6\u95f4\u548c\u5730\u70b9\u4e3a\u5ba2\u6237\u670d\u52a1\u3002\u4f01\u4e1a\u5e94\u5229\u7528\u5ba2\u6237\u6570\u636e\u5f62\u6210\u6709\u6548\u7684\u8425\u9500\u6d1e\u5bdf\u529b\uff0c\u4ee5\u4fbf\u66f4\u597d\u5730\u7559\u4f4f\u5ba2\u6237\u3002<\/p>\n<p><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>\u539f\u5219\u4e8c<\/b><span style=\"font-weight: 400;\">\uff1a\u4ee5\u66f4\u9ad8\u7684\u7075\u6d3b\u6027\u548c\u6709\u6548\u7684\u534f\u4f5c\u8fdb\u4e00\u6b65\u91ca\u653e\u56e2\u961f\u7684\u6f5c\u529b\u3002\u5f53\u51fa\u73b0\u4efb\u4f55\u98a0\u8986\u6027\u7684\u5ba2\u6237\u884c\u4e3a\u6216\u5e02\u573a\u8868\u73b0\u65f6\uff0c\u56e2\u961f\u53ef\u4ee5\u66f4\u5feb\u5730\u4f5c\u51fa\u53cd\u5e94\uff0c\u5e76\u80fd\u591f\u4e3a\u5177\u6709\u4e0d\u540c\u9700\u6c42\u548c\u884c\u4e3a\u53d8\u5316\u591a\u6837\u7684\u5ba2\u6237\u7fa4\u4f53\u63d0\u4f9b\u670d\u52a1\u3002\u4f01\u4e1a\u8fd8\u5e94\u6ce8\u91cd\u53d1\u5c55\u6280\u80fd\u548c\u4fdd\u7559\u4eba\u624d\u3002<\/p>\n<p><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>\u539f\u5219\u4e09<\/b><span style=\"font-weight: 400;\">\uff1a\u5728\u6536\u96c6\u6570\u636e\u4e4b\u524d\u5e94\u8003\u8651\u5982\u4f55\u4f7f\u7528\u6570\u636e\u3002\u968f\u7740\u7b2c\u4e09\u65b9<\/span><span style=\"font-weight: 400;\">cookies<\/span><span style=\"font-weight: 400;\">\u5373\u5c06\u9000\u573a\uff0c\u4f01\u4e1a\u9700\u8981\u6536\u96c6\u81ea\u8eab\u54c1\u724c\u7684\u7b2c\u4e00\u65b9\u6570\u636e\uff0c\u6216\u8005\u4e0e\u5176\u4ed6\u54c1\u724c\u5408\u4f5c\uff0c\u4ee5\u83b7\u53d6\u66f4\u591a\u7684\u7b2c\u4e00\u65b9\u6570\u636e\u3002\u4e3a\u4e86\u5f97\u5230\u66f4\u4e30\u5bcc\u7684\u5ba2\u6237\u4fe1\u606f\u6765\u4f18\u5316\u5ba2\u6237\u4e2a\u6027\u5316\u4f53\u9a8c\u4e4b\u4f59\uff0c\u540c\u65f6\u8ba9\u5ba2\u6237\u4fdd\u7559\u81ea\u5df1\u7684\u6570\u636e\u63a7\u5236\u6743\uff0c\u4f01\u4e1a\u5e94\u8ba9\u5ba2\u6237\u9009\u62e9\u5141\u8bb8\u6536\u96c6\u54ea\u4e9b\u81ea\u5df1\u7684\u884c\u4e3a\u6570\u636e\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adobe \u4e0e\u6570\u5b57\u884c\u9500\u987e\u95ee\u516c\u53f8 Econsultancy \u6700\u8fd1\u53d1\u5e03\u4e86 2022 \u5e74\u4e9a\u592a\u5730\u533a\u6570\u5b57\u8d8b\u52bf\u62a5\u544a\uff0c\u63ed\u793a\u4e86\u5728\u540e cookie \u65f6\u4ee3\u6570\u5b57\u8425\u9500\u5982\u4f55\u4f18\u5316\u5ba2\u6237\u4f53\u9a8c\u7684\u4e09\u4e2a\u539f\u5219\u3002\u5b83\u5bf9\u5168\u7403\u8425\u9500\u9886\u57df\u7684 9,455 &#8230; <a class=\"understrap-read-more-link\" href=\"https:\/\/dp2024.sim-dp.com\/sc\/three-principles-for-how-digital-marketing-can-optimise-customer-experience-in-the-post-cookie-era\/\">\u4e86\u89e3\u66f4\u591a<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[3],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u540eCookie\u65f6\u4ee3\u6570\u5b57\u8425\u9500\u5982\u4f55\u4f18\u5316\u5ba2\u6237\u4f53\u9a8c\u7684\u4e09\u4e2a\u539f\u5219 | Dataplugs<\/title>\n<meta name=\"description\" content=\"Adobe \u4e0e\u6570\u5b57\u884c\u9500\u987e\u95ee\u516c\u53f8 Econsultancy \u6700\u8fd1\u53d1\u5e03\u4e86 2022 \u5e74\u4e9a\u592a\u5730\u533a\u6570\u5b57\u8d8b\u52bf\u62a5\u544a\uff0c\u63ed\u793a\u4e86\u5728\u540e cookie \u65f6\u4ee3\u6570\u5b57\u8425\u9500\u5982\u4f55\u4f18\u5316\u5ba2\u6237\u4f53\u9a8c\u7684\u4e09\u4e2a\u539f\u5219\u3002\u5b83\u5bf9\u5168\u7403\u8425\u9500\u9886\u57df\u7684 9,455 \u540d\u4ece\u4e1a\u8005\u8fdb\u884c\u4e86\u8c03\u67e5\u3002\u8c03\u67e5\u663e\u793a\uff0c\u8fc7\u53bb18\u4e2a\u6708\uff0c\u5ba2\u6237\u5f00\u59cb\u91cd\u89c6\u201c\u6570\u5b57\u4f18\u5148\u201d\u3002\u4e9a\u592a\u5730\u533a 77%\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dp2024.sim-dp.com\/sc\/three-principles-for-how-digital-marketing-can-optimise-customer-experience-in-the-post-cookie-era\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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