{"id":40719,"date":"2022-05-30T10:52:15","date_gmt":"2022-05-30T02:52:15","guid":{"rendered":"https:\/\/dp2024.sim-dp.com\/three-principles-for-how-digital-marketing-can-optimise-customer-experience-in-the-post-cookie-era\/"},"modified":"2022-10-12T11:19:42","modified_gmt":"2022-10-12T03:19:42","slug":"three-principles-for-how-digital-marketing-can-optimise-customer-experience-in-the-post-cookie-era","status":"publish","type":"post","link":"https:\/\/dp2024.sim-dp.com\/tc\/three-principles-for-how-digital-marketing-can-optimise-customer-experience-in-the-post-cookie-era\/","title":{"rendered":"\u5f8cCookie\u6642\u4ee3\u6578\u4f4d\u71df\u92b7\u5982\u4f55\u512a\u5316\u5ba2\u6236\u9ad4\u9a57\u7684\u4e09\u500b\u539f\u5247"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Adobe <\/span><span style=\"font-weight: 400;\">\u8207\u6578\u4f4d\u884c\u92b7\u9867\u554f\u516c\u53f8<\/span><span style=\"font-weight: 400;\"> Econsultancy <\/span><span style=\"font-weight: 400;\">\u6700\u8fd1\u767c\u5e03\u4e86<\/span><span style=\"font-weight: 400;\"> 2022 <\/span><span style=\"font-weight: 400;\">\u5e74\u4e9e\u592a\u5730\u5340\u6578\u4f4d\u8da8\u52e2\u5831\u544a\uff0c\u63ed\u793a\u4e86\u5728\u5f8c<\/span><span style=\"font-weight: 400;\"> cookie <\/span><span style=\"font-weight: 400;\">\u6642\u4ee3\u6578\u4f4d\u71df\u92b7\u5982\u4f55\u512a\u5316\u5ba2\u6236\u9ad4\u9a57\u7684\u4e09\u500b\u539f\u5247\u3002\u5b83\u5c0d\u5168\u7403\u71df\u92b7\u9818\u57df\u7684<\/span><span style=\"font-weight: 400;\"> 9,455 <\/span><span style=\"font-weight: 400;\">\u540d\u5f9e\u696d\u8005\u9032\u884c\u4e86\u8abf\u67e5\u3002\u8abf\u67e5\u986f\u793a\uff0c\u904e\u53bb<\/span><span style=\"font-weight: 400;\">18<\/span><span style=\"font-weight: 400;\">\u500b\u6708\uff0c\u5ba2\u6236\u958b\u59cb\u91cd<\/span><span style=\"font-weight: 400;\">\u8996<\/span><span style=\"font-weight: 400;\">\u201c\u6578\u4f4d\u512a\u5148\u201d\u3002\u4e9e\u592a\u5730\u5340<\/span><span style=\"font-weight: 400;\"> 77% <\/span><span style=\"font-weight: 400;\">\u7684\u516c\u53f8\u901a\u904e\u6578\u4f4d\u6e20\u9053\u7372\u53d6\u7684\u5ba2\u6236\u6709\u986f\u8457\u589e\u9577\uff0c<\/span><span style=\"font-weight: 400;\">76% <\/span><span style=\"font-weight: 400;\">\u7684\u516c\u53f8\u767c<\/span><span style=\"font-weight: 400;\">\u73fe<\/span><span style=\"font-weight: 400;\">\u4e86\u65b0\u7684\u5ba2\u6236\u65c5\u7a0b\u3002\u56e0\u6b64\uff0c\u4f01\u696d\u71df\u92b7\u6d3b\u52d5\u4e5f\u7d1b\u7d1b\u8f49\u5411\u4e86\u6578\u4f4d\u5316\uff0c\u5c24\u5176\u662f\u5728\u5317\u7f8e\u548c\u4e9e\u592a\u5730\u5340\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e9e\u592a\u5730\u5340\u516c\u53f8\u666e\u904d\u7684\u9996\u8981\u76ee\u6a19\u662f\u901a\u904e\u6578\u4f4d\u71df\u92b7\u7372\u53d6\u66f4\u591a\u65b0\u5ba2\u6236\uff0c\u5176\u6b21\u662f\u7559\u5ba2\uff0c\u7b2c\u4e09\u662f\u4e86\u89e3\u5ba2\u6236\u884c\u70ba\u548c\u65c5\u7a0b\u3002\u7531\u65bc\u7b2c\u4e09\u65b9<\/span><span style=\"font-weight: 400;\">cookies<\/span><span style=\"font-weight: 400;\">\u5c07\u9010\u6b65\u9000\u51fa\uff0c\u672a\u4f86\u7372\u53d6\u6578\u4f4d\u5ba2\u6236\u5c07\u66f4\u52a0\u56f0\u96e3\u3002\u7531\u65bc\u7559\u4f4f\u5ba2\u6236\u7684\u6210\u672c\u4f4e\u65bc\u7372\u53d6\u65b0\u5ba2\u7684\u6210\u672c\uff0c\u9810\u8a08\u660e\u5e74\u4f01\u696d\u5c07\u66f4\u52a0\u91cd\u8996\u901a\u904e\u6578\u4f4d\u6e20\u9053\u7559\u4f4f\u73fe\u6709\u5ba2\u6236\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u70ba\u4e86\u66f4\u597d\u5730\u4e86\u89e3\u5ba2\u6236\u65c5\u7a0b\u4e26\u63d0\u9ad8\u71df\u92b7\u6548\u7387\uff0c\u4e9e\u592a\u5730\u5340\u7684\u9ad8\u968e\u4e3b<\/span><span style=\"font-weight: 400;\">\u7ba1<\/span><span style=\"font-weight: 400;\">\u512a\u5148\u8003\u616e\u6295\u8cc7<\/span><span style=\"font-weight: 400;\">AI<\/span><span style=\"font-weight: 400;\">\u548c<\/span><span style=\"font-weight: 400;\">Martech<\/span><span style=\"font-weight: 400;\">\u79d1\u6280\u5806<\/span><span style=\"font-weight: 400;\">\u758a<\/span><span style=\"font-weight: 400;\">\u3002<\/span><span style=\"font-weight: 400;\">\u4f8b\u5982\uff0c<\/span><span style=\"font-weight: 400;\">42% <\/span><span style=\"font-weight: 400;\">\u7684\u516c\u53f8\u9700\u8981\u63d0\u9ad8\u6d1e\u5bdf\u529b\u548c\u5206\u6790\u80fd\u529b\uff0c<\/span><span style=\"font-weight: 400;\">38% <\/span><span style=\"font-weight: 400;\">\u9700\u8981\u63d0\u9ad8\u69cb\u5efa\u5ba2\u6236\u65c5\u7a0b\u7684\u80fd\u529b\uff0c<\/span><span style=\"font-weight: 400;\">35% <\/span><span style=\"font-weight: 400;\">\u9700\u8981\u6539\u9032\u71df\u92b7\u6280\u8853\u57fa\u790e\u8a2d\u65bd\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adobe <\/span><span style=\"font-weight: 400;\">\u63d0\u51fa\u4e86\u4e09\u9805\u539f\u5247\uff0c\u7528\u65bc\u5728\u5168\u7403\u75ab\u60c5\u5927\u6d41\u884c\u4e4b\u4e0b\u548c\u5f8c<\/span><span style=\"font-weight: 400;\"> cookie <\/span><span style=\"font-weight: 400;\">\u6642\u4ee3\u901a\u904e<a href=\"https:\/\/uniquelogic.com\/tc\/\">\u6578\u78bc\u71df\u92b7\u9867\u554f<\/a>\u512a\u5316\u5ba2\u6236\u9ad4\u9a57\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>\u539f\u5247\u4e00<\/b><span style=\"font-weight: 400;\">\uff1a\u6839\u64da\u5ba2\u6236\u9ad4\u9a57\u9032\u884c\u6230\u7565\u5b9a\u4f4d\u548c\u8abf\u6574\uff0c\u52a0\u5f37\u7d44\u7e54\u7684\u654f\u6377\u6027\uff0c\u5e6b\u52a9\u71df\u92b7\u5718\u968a\u5728\u6b63\u78ba\u7684\u6642\u9593\u548c\u5730\u9ede\u70ba\u5ba2\u6236\u670d\u52d9\u3002\u4f01\u696d\u61c9\u5229\u7528\u5ba2\u6236\u6578\u64da\u5f62\u6210\u6709\u6548\u7684\u71df\u92b7\u6d1e\u5bdf\u529b\uff0c\u4ee5\u4fbf\u66f4\u597d\u5730\u7559\u4f4f\u5ba2\u6236\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b>\u539f\u5247\u4e8c<\/b><span style=\"font-weight: 400;\">\uff1a\u4ee5\u66f4\u9ad8\u7684\u9748\u6d3b\u6027\u548c\u6709\u6548\u7684\u5354\u4f5c\u9032\u4e00\u6b65\u91cb\u653e\u5718\u968a\u7684\u6f5b\u529b\u3002\u7576\u51fa\u73fe\u4efb\u4f55\u985b\u8986\u6027\u7684\u5ba2\u6236\u884c\u70ba\u6216\u5e02\u5834\u8868\u73fe\u6642\uff0c\u5718\u968a\u53ef\u4ee5\u66f4\u5feb\u5730\u4f5c\u51fa\u53cd\u61c9\uff0c\u4e26\u80fd\u5920\u70ba\u5177\u6709\u4e0d\u540c\u9700\u6c42\u548c\u884c\u70ba\u8b8a\u5316\u591a<\/span><span style=\"font-weight: 400;\">\u6a23<\/span><span style=\"font-weight: 400;\">\u7684\u5ba2\u6236\u7fa4\u9ad4\u63d0\u4f9b\u670d\u52d9\u3002\u4f01\u696d\u9084\u61c9\u6ce8\u91cd\u767c\u5c55\u6280\u80fd\u548c\u4fdd\u7559\u4eba\u624d\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b>\u539f\u5247\u4e09<\/b><span style=\"font-weight: 400;\">\uff1a\u5728\u6536\u96c6\u6578\u64da\u4e4b\u524d\u61c9\u8003\u616e\u5982\u4f55\u4f7f\u7528\u6578\u64da\u3002\u96a8\u7740\u7b2c\u4e09\u65b9<\/span><span style=\"font-weight: 400;\">cookies<\/span><span style=\"font-weight: 400;\">\u5373\u5c07\u9000<\/span><span style=\"font-weight: 400;\">\u5834<\/span><span style=\"font-weight: 400;\">\uff0c<\/span><span style=\"font-weight: 400;\">\u4f01\u696d\u9700\u8981\u6536\u96c6\u81ea<\/span><span style=\"font-weight: 400;\">\u8eab<\/span><span style=\"font-weight: 400;\">\u54c1\u724c\u7684\u7b2c\u4e00\u65b9\u6578\u64da\uff0c\u6216\u8005\u8207\u5176\u4ed6\u54c1\u724c\u5408\u4f5c\uff0c\u4ee5\u7372\u53d6\u66f4\u591a\u7684\u7b2c\u4e00\u65b9\u6578\u64da\u3002\u70ba\u4e86\u5f97\u5230\u66f4\u8c50\u5bcc\u7684\u5ba2\u6236\u4fe1\u606f\u4f86\u512a\u5316\u5ba2\u6236\u500b\u6027\u5316\u9ad4\u9a57\u4e4b\u9918\uff0c\u540c\u6642\u8b93\u5ba2\u6236\u4fdd\u7559\u81ea\u5df1\u7684\u6578\u64da\u63a7\u5236\u6b0a\uff0c\u4f01\u696d\u61c9\u8b93\u5ba2\u6236\u9078\u64c7\u5141\u8a31\u6536\u96c6\u54ea\u4e9b\u81ea\u5df1\u7684\u884c\u70ba\u6578\u64da\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adobe \u8207\u6578\u4f4d\u884c\u92b7\u9867\u554f\u516c\u53f8 Econsultancy \u6700\u8fd1\u767c\u5e03\u4e86 2022 \u5e74\u4e9e\u592a\u5730\u5340\u6578\u4f4d\u8da8\u52e2\u5831\u544a\uff0c\u63ed\u793a\u4e86\u5728\u5f8c cookie \u6642\u4ee3\u6578\u4f4d\u71df\u92b7\u5982\u4f55\u512a\u5316\u5ba2\u6236\u9ad4\u9a57\u7684\u4e09\u500b\u539f\u5247\u3002\u5b83\u5c0d\u5168\u7403\u71df\u92b7\u9818\u57df\u7684 9,455 &#8230; <a class=\"understrap-read-more-link\" href=\"https:\/\/dp2024.sim-dp.com\/tc\/three-principles-for-how-digital-marketing-can-optimise-customer-experience-in-the-post-cookie-era\/\">\u4e86\u89e3\u66f4\u591a<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[104],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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